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Facial Cleanser

AMAZON CASE STUDY

Facial Cleanser

Amazon Listing Redesign That Increased CVR by 73%

Ultimate Collagen Peptides Amazon creative highlighting the product’s joint, bone, anti-ageing, tendon, and lean muscle support

Facial Cleanser: 73% Conversion Rate Increase

  • This skincare brand wanted to improve its Amazon listing with stronger visuals and conversion-focused product messaging.

  • Our team redesigned the gallery images and conducted two rounds of A/B testing, refining the creative based on performance.

  • The final test showed a conversion rate increase from 0.172% to 0.297%, representing a 73% relative improvement.

Results & Evidence

BEFORE

0.172%

CVR

AFTER

0.297%

CVR

Key Result: CVR 0.172% → 0.297% (+73%)

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