AMAZON CASE STUDY
Freeform PLACEsMAT
Premium A+ for a reversible placemat that doubles as a serving tray
Freeform PLACEsMAT: Premium A+ Content Design
Free Form America came to us for a Full Premium A+ for the DUO PLACEsMAT, a reversible faux-leather placemat that converts into a serving tray.
Our team built an elegant plum-and-blush experience that opens with a “The premium placemat that becomes a tray” hero, then walks shoppers through the 2-in-1 design, the two-looks-in-one reversible colours, a “why settle for bulky trays?” comparison, the full range of colour pairs and a gifting angle.
Every module is designed to explain a new product concept at a glance and make it feel premium and giftable.
View the Free Form America website
Premium A+ Design
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