Ultimate Collagen Peptide

🧩 Project Summary

Client: Love Life Supplements
Platform: Amazon UK
Product: Collagen Capsules – Marine Collagen Complex
Link: View Product
Partner: Amazing Creatives
Delivered by: Amazing Marketing Co.
Category: Health & Wellness, Supplements

🚀 Project Overview

Love Life Supplements (LLS) approached Amazing Marketing Co. to revitalize and optimize their Amazon UK listing for their Marine Collagen Complex Capsules, a high-purity, sustainably sourced collagen supplement aimed at promoting skin elasticity, joint support, and healthy aging.

Our goal was to elevate the brand’s visibility in a highly competitive supplements niche, increase customer trust through refined content and visuals, and boost conversion rates through targeted Amazon SEO and listing design.

The creative and content execution was led by our sister company, Amazing Creatives, known for generating sales-centric Amazon listing visuals and keyword-optimized copy.

🎯 Goals

• Strengthen Love Life Supplements’ positioning as a premium, science-backed wellness brand
• Improve product visibility across top-ranking search queries like “marine collagen,” “collagen capsules,” and “type 1 collagen supplement”
• Clarify product benefits to encourage conversion and reduce bounce rates
• Support A+ Content readiness for Brand Registry advantage

🛠️ What We Did

• Keyword & Competitor Research: We analyzed leading supplement listings and emerging trends in the collagen market to curate a robust keyword set and identify unique value propositions.
• Copy Optimization: Rewrote the listing title, bullet points, and product description to highlight key benefits including:
  • 1000mg of hydrolyzed marine collagen per serving
  • Enhanced with Vitamin C and Hyaluronic Acid
  • Clean label: no fillers, binders, or artificial ingredients
  • Sustainably sourced and manufactured in the UK
• Visual Revamp (by Amazing Creatives):
  • Designed a new main image to meet Amazon’s best practices
  • Created infographic images that visually communicate clinical benefits, dosage information, and ingredient transparency
  • Added lifestyle imagery to build emotional resonance and brand trust
• A+ Content Framework: Prepared branding modules and layout strategy for A+ Content integration (including comparison charts, brand story, and visual FAQs)

📈 Results (Post-Optimization Highlights)

• +42% increase in listing conversion rate in the first 45 days
• Ranked in the Top 10 search results for “marine collagen capsules UK”
• Lower return rate attributed to better-informed purchases and benefit transparency
• Increased "Add to Basket" click-throughs via improved mobile visual experience

🏁 Outcome

This collaboration positioned Love Life Supplements as a trusted, high-quality brand in the crowded collagen space. By leveraging Amazon-native search behavior, clean design, and informative storytelling, we helped turn casual browsers into loyal customers. The listing now reflects the credibility and care behind the LLS brand—driving both conversions and long-term brand equity.

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