Wondering if it's actually necessary to invest in a premium Amazon Conversion Page? 

Investing in premium creative for a higher Conversion Rate is always the best ROI – even it improves your CVR by only 1%. 

"When it comes to creative: cheap is expensive, and expensive is cheap."

Here's the tale of two Sellers: 

Sam decides to invest $1000 in a "Standard" graphic designer (who is not a pro copywriter). 

Adam decides to invest $3000 in an Amazon Conversion Page which is done via a pro graphic designer who works in tandem with a pro copywriter. 

Long story short, Adam ends up getting a way better ROI by investing more upfront into the best possible creative content.

A Tale of Two Sellers

This table breaks down the incredible ROI that you can get by investing in a high-converting Amazon conversion page.

"Standard Sam"

Invests in standard creative.

"Amazing Adam"

Invests in an Amazon Conversion Page.

Sam Invests $1000 in "Standard" Creative

Adam Invests $3000 in "Amazing" Creative

Let's look at the absolute WORST case scenario – investing in premium creative gets Andy only ONE percent better CVR.

Scenario A:

20/day, 1% better CVR:

19% CVR

20% CVR

Sam Sells 19 Units a Day / 570 a Month

Adam Sells 20 Units a Day / 600 a Month

= Andy Makes $2,850 Profit a Month

= Adam Makes $3,000 Profit a Month   = Adam Makes $150 More Profit Every Month

(at $5 profit per unit, for example)

= Adam Makes $1,800 More Profit Every Year

Positive ROI After ~13 months)

= Adam Makes $9,000 More Profit Every 5 Years

 

Now let's look at a more likely outcome: investing in premium creative gets Ben a 25% better CVR than "Standard".

Scenario B:

20/day, 25% better CVR:

16% CVR

20% CVR

Sam Sells 16 Units a Day

Sells 20 Units a Day

= Sell 120 More Units a Month

= Makes $600 More Profit Every Month

 (Positive ROI After ~3.5 months)

= Makes $7,200 More Profit Every Year

= Makes $36,000 More Profit Every 5 Years

 

Scenario C:

100/Day, 1% Better CVR:

Sam Gets 19% CVR

Gets a 20% CVR

Sam Sells 95 Units a Day / 2850 a Month

Sells 100 Units a Day / 3000 a Month

= Sam makes $14,250 Profit a Month

= Makes $15,000 Profit a Month   = Makes $750 More Profit Every Month 

 (at $5 profit per unit, for example)  (Positive ROI After ~3 months)

= Makes $9,000 More Profit Every Year

= Makes $45,000 More Profit Every 5 Years

 

Scenario D:

100/Day, 25% Better CVR:

16% CVR

20% CVR

Sam Sells 80 Units a Day / 2400 Units/Month

Sells 100 Units a Day / 3000 Units/Month

Sam Makes $12,000 Profit a Month

= Makes $15,000 Profit a Month   = Makes $3000 More Profit Every Month 

 (at $5 profit per unit, for example)  (Positive ROI After ~1 months)

= Makes $36,000 More Profit Every Year

= Makes $180,000 More Profit Every 5 Years