Riley Bennett
Amazon Strategist, 7-Figure Seller & Founder of AmazingCreative
Riley has been selling and working with Amazon brands since 2015. He founded AmazingCreative to help brands improve their listings through stronger creative, clearer messaging, and conversion-focused strategy.
He also co-founded Amazing Marketing Co. and has worked with more than 300 brands across Amazon CRO, PPC, SEO, launches, and marketplace growth. Riley’s official portfolio describes him as a seven-figure seller since 2015 and the founder of AMC.
Since 2015 · Trusted by 300+ Brands · Founder of AmazingCreative
Featured Guide
CRO
Amazon Conversion Rate Optimization Guide: How to Increase Amazon Sales Without Spending More on PPC
Increase Amazon sales without spending more on PPC by improving your listing’s images, A+ Content, reviews, videos, pricing, USP, and conversion rate.
Articles by Riley Bennett
Practical guides covering Amazon creative, listing optimization, conversion rate optimization, advertising, and marketplace growth.
Amazon SEO
Amazon Backend Search Terms: Limits, Examples, and Optimization
Learn the Amazon backend search-term limit, what to include, what to avoid, where to find the field, and how to optimize keywords without repetition.
Premium A+ Content Examples and Eligibility: Modules, Layouts, and Access
See Premium A+ Content examples, eligibility requirements, module options, layout strategies, and how to unlock access in Seller Central.
Amazon Product Images: Requirements, Dimensions, and Gallery Examples
Learn Amazon product image requirements, recommended dimensions, file formats, main-image rules, and how to plan a gallery that converts.
How to A/B Test Amazon Main Images with Manage Your Experiments
Learn how to A/B test Amazon main images using Manage Your Experiments, analyze results, and apply the AB4 method to find your strongest image.
Amazon Product Photography Guide: Plan a Photoshoot That Converts
Learn how to plan an Amazon product photoshoot with studio images, lifestyle photography, close-ups, models, shot lists, and assets built for conversion.
Amazon Listing Optimization Checklist: How to Audit Listings That Don’t Convert
Use my Amazon listing optimization checklist to diagnose weak conversion, traffic, rankings, pricing, reviews, images, video, and A+ Content.
Sponsored Brands Video Ads
Amazon Sponsored Brands Video Ads Guide: Creative Strategy, Hooks, and Examples
Create better Amazon Sponsored Brands video ads with stronger hooks, thumbnails, UGC, comparison angles, bold text, and the billboard method.
A+ & Premium A+ Content
Amazon Premium A+ Content Guide: Layouts, Strategy, Examples, and Conversion Tips
Learn how to use Amazon Premium A+ Content with better layouts, video, carousels, comparison charts, UGC, Brand Story, and conversion-focused messaging.
Amazon Listing Optimization
Amazon Listing Optimization Guide for Higher Conversion Rates
Optimize your Amazon listing for higher conversion rates with stronger branding, images, videos, copy, A+ Content, reviews, pricing, and positioning.
Main Image Optimization
Amazon Main Image Optimization Guide: How to Improve CTR and Conversion
Improve your Amazon main image to increase click-through rate, attract more shoppers, and drive more sales without increasing your PPC spend.
AmazingCreative helps Amazon brands improve their main images, gallery images, Premium A+ Content, storefronts, photography, and overall conversion strategy.